Today, Social Media Marketing and Social Networking are where the internet is going. Websites like Facebook, LinkedIn, Yelp, Twitter, Habbo, YouTube and Flikr are changing the face of the web, the way people interact, and the way business is being done.
27% of total U.S. internet time is spent on social networking sites.
Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC
Social media lead conversion rates are 13% higher than the average lead conversion rate.
43% of all marketers have found a customer via LinkedIn in 2013.
36% of all marketers have found a customer via Twitter in 2013.
What does this mean for you as a small business owner? Simple, a fantastic marketing opportunity as well as a great opportunity to interact and respond to your current and future customers. A report from Nielsen shows that 90% of consumers trust recommendations from people they know, while only 41% trust sponsored ads on Web pages. The value of having a social media presence is in the trust you can inspire in current and potential customers. Another advantage -- constant contact with your client base. Studies show that 85% of visitors believe that a company should interact with its clients on social media. This allows you an easy, inexpensive way to control your brand message while maintaining customer loyalty and satisfaction.
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