Today, Social Media Marketing and Social Networking are where the internet is going. Websites like Facebook, LinkedIn, Yelp, Twitter, Habbo, YouTube and Flikr are changing the face of the web, the way people interact, and the way business is being done.
Over 400 million people are on Facebook worldwide and they spend over 500 Billion minutes there every month. YouTube serves up over 12 billion videos (up over 137% from 2008) per month and is still growing. Social network and social media marketing will exceed 2.4 billion dollars this year.
What does this mean for you as a small business owner? Simple, a fantastic marketing opportunity as well as a great opportunity to interact and respond to your current and future customers. A report from Nielsen shows that 90% of consumers trust recommendations from people they know, while only 41% trust sponsored ads on Web pages. The value of having a social media presence is in the trust you can inspire in current and potential customers. A 2008 Business in Social Media Study showed that 93% of social media users believe a company should have a social media presence. A second advantage -- constant contact with your client base. The same study showed that 85% believe that a company should interact with its clients on social media. This allows you an easy, inexpensive way to control your brand message while maintaining customer loyalty and satisfaction.